Genevieve Gordon

Genevieve has enjoyed a successful career to date teaching at both American and British institutions and working for various sporting organizations including British Polo and Major League Baseball in legal roles. Currently Programme Leader for Business of Motorsport MSc at LCBS. Genevieve is CEO of Tactic Connect Ltd, a bespoke sports agency; lawyer with a first degree in Business and a Masters in International Sport Law; currently editor al panel member of Law in Sport and author of various articles and commissioned chapters. Tactic Connect ( provides athletes, organisations, clubs and those involved in sport with support in four key areas – Commercial & Management Services, Connectivity & Sponsorships, Media, Campaigns & Events and Education & Welfare. Clients range from the Rio Ferdinand Foundation and Paul Canoville Foundation to Olympic and Paralympic athletes and sports organisations. Genevieve is a retained advisor to the Netball Players Association and its members. She also represents Paul Canoville. Her main focus is athlete welfare and commercial interaction. Genevieve is a trustee of UKSA, sits on the board of Stoolball England and is on the #TakeTheRein’s advisory panel.